Speakers |
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David Rosenthal
Mr ,
Senior Vice President
Corn Refiners Association
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Sara Martens
Ms ,
Vice President
The MSR Group
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Worried about HFCS? The Problems have More Bark than Bite |
Did you know that more than 60% of brand managers would switch formulations from HFCS to sugar if they thought 21% to 40% of consumers made purchase decisions based on sweeteners? Many marketers believe the number of concerned consumers is closer to twenty percent; however, research shows it is approximately six percent. David Rosenthal of the Corn Refiners Association and Sara Martens of The MSR Group will discuss this gap between perception and reality and set the record straight on consumer purchase behavior. |
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