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Quaker Oat Beverage  - debuting in January 2019 - contained more fiber, less sugar and fewer calories than rival brands, but did not meet expectations ( Picture: Elaine Watson)

PepsiCo drops Quaker Oat Beverage less than a year after launch

While oatmilk was an obvious category to enter for Quaker, a trusted brand synonymous with oats, Quaker Oat Beverage has been discontinued less than a year after launch. So what, if anything, does this tell us about what works and what doesn't in the burgeoning category?

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