'All natural' row rumbles on as lawsuits continue and firms demand action from FDA
The row over ‘all-natural’ food claims continued to garner column inches in November, with King Arthur Flour joining a string of firms facing legal action over their use of ‘all-natural’ labeling.
Meanwhile, respondents to a FoodNavigator-USA poll concluded that we need a formal definition of ‘natural’ to ensure the term is used more consistently in food marketing, and that the FDA should provide it.
