Non-GMO Verified sales hit $1bn

By Caroline Scott-Thomas

- Last updated on GMT

Non-GMO Verified sales hit $1bn

Related tags: Food, Sugar, Whole foods

Non-GMO Project Verified has become the fastest growing food eco-label in North America, as sales of certified products hit $1bn in 2011, according to findings unveiled at Organic Monitor’s Sustainable Foods Summit in San Francisco last month.

The $1bn figure is from SPINS, a market research and consulting firm for the Natural Products Industry. However, it does not include foods sold at Whole Foods or Walmart, so is likely to underestimate the total sales figure by a wide margin – especially considering that Whole Foods’ 365 private label range is Non-GMO certified.

Products carrying the seal are subject to ongoing testing to ensure that at-risk ingredients do not contain any genetically modified (GM) material, among other measures.

“Consumers are more aware of which food products most often contain GMOs, and the movement to label those products as such, whether voluntarily or mandated by the FDA with an official seal, is picking up momentum,” ​SPINS said in its recent 2012 Trendwatch report.

It added: “The non-GMO movement also received a boost from major players within the natural product industry gaining Non-GMO Project verification, such as Silk and Whole Foods Market.”

Organic Monitor said that consumers increasingly are looking for greater authenticity in food supply chains – and this was largely responsible for the rapid growth of the Non-GMO Verified seal since its launch in 2007.

Presenting at the conference in San Francisco, Courtney Pineau from the Non-GMO Project said the popularity of the eco-label stems from Americans seeking assurances that their foods do not contain GMO traces.

According to the US Department of Agriculture, 94% of all soy, over 90% of sugar beet and canola, and 88% of corn in the United States is now grown using GM seeds. In processed foods, the Grocery Manufacturers Association has estimated that more than 75% of foods on the market contain GMOs.

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3 comments

gmo awareness

Posted by penelope perkins,

GMO foods present slight threats to health as genes from other species (insect proteins in corn for instance) could cause allergic reactions. Use of heavy legal tactics to control our food supply without consumer input is the major concern.

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Why non-GMO?

Posted by Niu Dong,

I don't know why non-GMO is better than the GMO. Non-GMO need spray more herbicides and insecticides. Also it need invest a lot of man power to identify the GMO and non-GMO, and make the cost of the food increase a lot.

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More Evidence?

Posted by Jennifer Christinano,

Hmmmm.... is this more evidence of Monsanto's claim that Americans don't mind and are accepting of GE foods?

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