Walmart: Get on the Shelf – and Great for You
Walmart garnered a lot of column inches in February, publishing an uninspiring set of Q4 results and unveiling its long-anticipated ‘Great for You’ logo designed to help shoppers quickly identify a healthy product.
Click here and here for more on the Great for You logo.
It also announced ‘Get on the Shelf’, an innovative new online scheme to involve shoppers in deciding which new products to stock on its shelves.
Get on the Shelf. Gimmick or marketing genius? Click here to find out.