2. Blue Moon Beer
Once in a blue moon? It would seem not. Polling reflected the US craft beer revolution and its resonance among consumers - the Colorado-based Blue Moon brand was started by a group of friends in 1995 with the aim of creating a "uniquely flavoured, highly drinkable, handcrafted beer".
The result was the 5.4% ABV Blue Moon - brewed with oats and flavoured with orange peel and coriander - and an impressive brand equity score of 64.97.