POM Wonderful vs the FTC: Who won? Well, it depends….
Administrative law judge Michael Chappell's long awaited ruling on the legal row between POM Wonderful and the FTC contained some setbacks for POM, but fresh clarity for industry over what constitutes ‘competent and reliable evidence’ for substantiating claims on pack.
So who won? Both sides claim victory as judge rules in FTC v POM false advertising case
What happened next? ‘I’m off to save prostates’: POM goes on offensive with new ads post FTC ruling
What are the wider implications? Attorney: POM ruling is a 'stunning rejection' of FTC's stance on 'gold standard' clinical trials to support product claims