A sustainable competitive advantage
The key to making it through the narrow end of Tate & Lyle's innovation funnel is simple, says Karl Kramer, who took the helm of the new global Innovation and Commercial Development (ICD) group, which brings together R&D, product management and marketing, almost exactly two years ago.
“New ingredients or technologies we will consider have to offer a sustainable competitive advantage, have IP protection and add some genuine added value to customers and consumers. And they have to be technically and commercially feasible.”