Snyder’s-Lance snaps up Snack Factory

- Last updated on GMT

US snack firm Snyder’s-Lance has acquired pretzel crisp specialist Snack Factory for a tasty $340m.

The deal is set to be finalised early in the fourth quarter of this year.

Snyder’s-Lance has anticipated the acquisition will pull in an additional $160m in net revenues for 2013. Additionally it will differentiate its snacks portfolio further and provide entry into the deli-bakery section of grocery stores; “an attractive and growing retail area for snacks”,​ the firm said.

Founded in 2004 Snack Factory is best known for its pretzel-shaped crisp brand and is fast-growing in the US premium snacks arena.

Related topics: Manufacturers, Snacks

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