Barb Murphy named as director of commercial insights for Caravan Ingredients
Kansas-based bakery ingredients specialist Caravan Ingredients has appointed Barb Murphy as director of commercial insights.
Murphy will commission market research to form the basis of Caravan's platform strategy development and lead its innovation pipeline development efforts.
Prior to joining Caravan, Murphy held senior roles with BK and The Pert Group. Her most recent role was founder and president of strategic market planning consultancy Strategic Spark.
