Monk Fruit In The Raw takes on Nectresse in tabletop sweetener battle
While Nectresse - which contains Tate & Lyle’s Purefruit monk fruit sweetener - is bulked up with erythritol, Monk Fruit In The Raw is bulked up with dextrose.
As each packet contains fewer than 3 calories per serving, it is also permitted to be marketed as a zero calorie table top sweetener.
Monk Fruit In The Raw will begin a national distribution roll-out in stores this month with a suggested retail price of $3.49 per 40 count box, although consumers can also buy it online at InTheRaw.com.
The intensity of the sweetness in monk fruit (luo han guo) extracts is directly proportional to levels of a compound called Mogroside V in the flesh of the fruit.
Click here to read more about monk fruit.
![Snapple: “[The phrase] 'Sorta Sweet' is precisely the kind of subjective statement, rather than an objective fact, that courts routinely find to be non-actionable puffery.” (Picture credit: Straight Up Tea)](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2021/01/21/sorta-sweet-does-not-imply-low-sugar-argues-snapple-beverage-corp-as-it-urges-court-to-toss-fanciful-lawsuit/12117742-1-eng-GB/Sorta-sweet-does-not-imply-low-sugar-argues-Snapple-Beverage-Corp-as-it-urges-court-to-toss-fanciful-lawsuit_wrbm_tiny.jpg)
