Monk Fruit In The Raw takes on Nectresse in tabletop sweetener battle

By Elaine WATSON

- Last updated on GMT

Related tags: Price

Monk Fruit In The Raw takes on Nectresse in tabletop battle
Cumberland Packing Corp is going head to head with McNeil Nutritionals’ new Nectresse tabletop sweetener with the launch of zero-calorie natural sweetener Monk Fruit In The Raw.
splenda-nectresse
McNeil Nutritionals' Nectresse monk-fruit-based sweetener was launched in the summer

While Nectresse - which contains Tate & Lyle’s Purefruit monk fruit sweetener - is bulked up with erythritol, Monk Fruit In The Raw is bulked up with dextrose.

As each packet contains fewer than 3 calories per serving, it is also permitted to be marketed as a zero calorie table top sweetener.

Monk Fruit In The Raw will begin a national distribution roll-out in stores this month with a suggested retail price of $3.49 per 40 count box, although consumers can also buy it online at InTheRaw.com​.

The intensity of the sweetness in monk fruit (luo han guo) extracts is directly proportional to levels of a compound called Mogroside V in the flesh of the fruit.

Click here​ to read more about monk fruit.

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1 comment

YUM....

Posted by Sharon Dougherty,

It tastes great, just tryied it and love it already. Going to reserch it more..
Thanks..

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