Kraft splits into two publicly traded companies
But the biggest corporate restructuring story of the year followed on October 1, when Kraft officially split into two publicly traded companies: Kraft Foods Group, an $18.7bn North American packaged foods giant with a portfolio of brands including Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O; and Mondelēz International, a $36bn global snacks company with brands including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident: Vernon leads charge at ‘New Kraft’ as old Kraft officially splits into two
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