'Pink slime' news reports have catastrophic effect on lean finely textured beef maker Beef Products Inc
April was the cruelest month for lean finely textured beef maker Beef Products Inc, which saw sales plummet after a series of reports on ABC News labeled its product as 'pink slime' and celebrity chef Jamie Oliver likened the USDA-approved product to "shit" and "dog food", prompting a series of customers to ditch the product: Beef Products Inc. and Tyson Foods hit by latest ‘pink slime’ fallout
The true extent of the catastrophe that engulfed the firm following the media storm was spelled out in detail in a 263-page defamation lawsuit it filed in September against ABC News, which held the network responsible for the loss of more than 750 jobs and the closure of three plants: Beef Products Inc: We were an American success story… until March 7, 2012
