Hispanic food and beverage market set for ‘more aggressive growth’
Last but not least, expect more product launches targeting the growing Hispanic population, which is expected to rise to almost 133 million by 2050, constituting 30% of the US population: Hispanic food and beverage market set for ‘more aggressive growth’, predicts Packaged Facts
However, understanding cultural dynamics is vital to new product success, according to experts quizzed at the Research Chefs Association conference: Understanding the Hispanic market for new product success