Protein rocks! Why muscle is a hot new issue, and the rise of the ‘aware’ shopper
Muscle and protein will be hot trends across every age group in 2013 as more shoppers look to maintain lean muscle mass and stay healthy and active as they age, predict trend spotters following a spate of protein-themed product launches and news that PepsiCo is developing a novel protein-based product designed to appeal to women that “won’t show up on a shelf the way you envision it”.
Have you had your P.L.A.Y. today? PepsiCo targets women with new protein product launch
General Mills: New Nature Valley protein bars will be as big as Fiber One brownies in year one
Fonterra consumer research reveals ‘fantastic opportunity’ to educate boomers on protein