Beverage trends to watch: Coconut water, cider and relaxation shots
While coconut water is best known for its hydrating properties, manufacturers are increasingly using it to cut calories and liven up 100% juice beverages, says one formulation expert: Trendspotting 2013: Coconut water is key to 100% juice declaration, without the calories, says ITI Tropicals
C&C Group says it expects the US cider market to explode:US cider market set to ‘explode’ – C&C Group
...And Hain Celestial takes the shot category into new territory with the launch of a relaxation shot: Hain Celestial dives into relaxation beverage pool with Sleepytime shot
As for carbonated soft drinks, PepsiCo Americas Beverages predicts flavored carbonates will outsell colas in the US by 2015: PepsiCo tips flavored carbonates to outsell colas by 2015
And while kids' soda consumption remained a politically charged issue in 2012, delegates at the Food & Nutrition Conference & Expo (FNCE) in Philadelphia in October were reminded that the percentage of American children drinking carbonated soft drinks has in fact declined noticeably across all age groups since 2006: FNCE hot topic: The percentage of American kids drinking soda has dropped noticeably since 2006