36% of consumers have 'never seen' MyPlate before
While 32% claim to have seen, and 'know a fair amount about' MyPlate - the government's attempt to make it easier for Americans to work out what they are supposed to eat - more than a third (36%) admit they have never seen it before, while 21% say they have seen it but 'know very little' about it.
8% know a lot about it and 3% are not sure.