3 Musketeers and MilkyWay Simply Caramel go bite-sized
Bitesize confectionery in the UK has seen 40% growth in the last four years and Mars must see similar growth prospects in the US as it launches 3 Musketeers and MilkyWay Simply Caramel in bite format. Both brand extensions will be launched in January 2014 and will retail for $1.49 for 2.83 oz. sharing bags. The brands also come in larger stand-up pouches for $2.99.
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