CHRIS CUVELIER, CEO, Zola Fruits of the World: 'Just call us the 12-year overnight success story'
With new 'functional' beverages entering and exiting the market with alarming frequency, anyone that's still standing after six months deserves a round of applause.
So our hats go off to Chris Cuvelier - who started Zola Fruits of the World 12 years ago by selling his wares out of the back of his Ford Expedition - and is now a leading player in acai juice and a late - but successful - entrant into the coconut water segment.
It's been a bumpy journey, but sales have really taken off lately as he's expanded from acai to coconut water, says Cuvelier: “Just call us the 12-year overnight success story.”
Click here to read out interview with Chris.