DAVID ISRAEL, CEO POP! Gourmet popcorn: Meet the man who makes Oprah's favorite popcorn...
For a long time, popcorn came in a couple of flavors.
Not any more, says David Israel, the entrepreneur behind POP! Gourmet popcorn, a Seattle-based firm marketing everything from White Truffle Bliss (Oprah's favorite) to Fire Corn Real Jalapeño Popcorn.
And sales are exploding, says Israel, who caught up with FoodNavigator-USA after launching his latest innovation - a new Diet Pop! variant with Home Shopping Network fitness guru Tony Little - at Natural Products Expo East in Baltimore.
In year one of launching his first retail products, he notched up sales of around $1m. In year two (this year), he's aiming for $3-4m. Next year, he's looking at $10m.
Click here to read our interview with David.
Entrepreneurs to watch: 10 movers and shakers in US food and beverage DAVID FOLSTER, president, Moo Mixers Syrups: Want your kids to drink milk? Try this... DAVID ISRAEL, CEO POP! Gourmet popcorn: Meet the man who makes Oprah's favorite popcorn... JOSH TETRICK, CEO Hampton Creek Foods: Our product is cheaper than egg, and just as good, if not better, at replicating its functionality... SARAH WALLACE, CEO, The Good Bean: 'I think that this is really becoming the year of the chickpea' CHRIS POUY, president, Cow Wow Cereal Milk: The best part of the bowl? MELINDA HICKS, CEO Big Time Tea Co (Little Me Tea): Want something that looks and tastes like juice - minus the sugar? YVES POTVIN, CEO Garden Protein (Gardein): '75% of the growth in the frozen meat-alternatives category last year came from us' JAY KLEIN, CEO Action Candy Co: Kicking aspartame? The rise and rise of PÜR Gum CHRIS CUVELIER, CEO, Zola Fruits of the World: 'Just call us the 12-year overnight success story' BEN WEISS, CEO Bai: All-natural and 'responsibly caffeinated'
Posted by Rolie Zagnoli,
Posted by Jean,