After spending years marketing products from Luna Bars to PopChips, Sarah Wallace decided to put her money where her mouth is in 2010 to create her own healthy snacking company: The Good Bean.
Her first product - roasted chickpea snacks - has been a big hit, and has been followed by 'Fruit and no-nut' bars.
While Americans are more familiar with chickpeas/garbanzo beans in a can or in a tub of hummus than in the snacks aisle, they ‘get’ that chickpeas are healthy and nutrient dense, and once they try the roasted variety, many people are addicted, she says.
“They are crunchy and have a mouthfeel that’s really addictive. They are really tasty and satisfying, but you don’t feel guilty after eating them, because they are high in fiber and protein and low in fat.
“The fact that they are gluten-free is an added bonus... I think that this is really becoming the year of the chickpea. Look at quinoa and chia. People didn’t used to know what they were but now they are ubiquitous.”