The idea for Cereal Milk first came to Chris Pouy many years ago, but was filed away as he pursued a career in advertising.
“My grandmother is from Russia and if you didn’t eat your milks, eggs and bread, martial law was declared when I was a child", says Pouy.
"But I only used to like the taste of milk after eating cereal, so she had this giant bowl of cereal, poured it into a bowl, added milk and stirred it and then poured the milk back in the jug. It always stuck with me.”
The pitch is simple: Cow Wow tastes great, it's at the lower end of the sugar spectrum vs other flavored milks, with 6g of added organic cane sugar per 8-oz pack, and it contains only natural flavors, says Pouy.
“I wanted to create something unique and different that would appeal to kids but Moms would approve of it."
And early signs suggest he might be onto a winner, having just secured national listings at Kroger - and inspired a one-minute monologue devoted to Cow Wow on Jimmy Kimmel Live - all within a year of setting up shop.
Click here to read our recent interview with Chris.