While we are often told that consumers prefer to get their nutrition from food rather than supplements, only 12% of consumers surveyed by IFIC disliked the idea of getting nutrients from supplements, while 68% were in favor, 17% were indifferent and 3% didn't know.
Content provided by Ayana Bio | 12-Jan-2024
| White Paper
Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...
Content provided by T. Hasegawa USA | 08-Jan-2024
| Application Note
As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...