Coca-Cola appoints Jonathan Mildenhall SVP of Integrated Marketing Communication and Design Excellence, North America
By Elaine WATSON
- Last updated on
And now we move to rival Coca-Cola, which has just appointed Jonathan Mildenhall as senior vice president of Integrated Marketing Communication and Design Excellence for North America.
Mildenhall - formerly VP of Global Advertising Strategy and Creative Excellence at Coca-Cola - has taken on additional marketing responsibility for Coca-Cola’s biggest regional division, which generated $5.7bn in revenue in the three months to September 27.
Mildenhall joined Coca-Cola in 2006 from UK creative agency Mother, where he was head of strategy, to become vice president of global marketing. His responsibilities were later extended across advertising strategy and 'content excellence' globally.