James Moss Joins GoodBelly as vice president of sales
By Elaine WATSON
- Last updated on
Next we move to probiotic juice maker GoodBelly, which has appointed James Moss as vice president of sales.
Prior to joining GoodBelly, Moss was responsible for the consumer packaged goods and private equity divisions of Buxton Company, a consumer analytics and insights firm. Before that, he served as vice president of marketing services at CROSSMARK, a leading CPG broker. Moss has also held various management positions at GlaxoSmithKline and Cadbury Schweppes.
GoodBelly is the brainchild of former White Wave Foods president Todd Beckman and White Wave founder Steve Demos.
The products are soy-free, dairy-free, vegan probiotic juices containing Lactobacillus plantarum 299v—a well-studied probiotic strain formulated for daily intake—aimed at aging baby boomers. Flavors include pomegranate blackberry, strawberry, vanilla chamomile, lemon ginger and coconut water.