In the presentation it was suggested that consumers had been driven back to basics by the economy. Williams said that this had been seen by a consumer shift towards buying premium chocolate products at regular supermarkets as well as the improvement of basic brand image.
Content provided by Ayana Bio | 12-Jan-2024
| White Paper
Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...
Content provided by T. Hasegawa USA | 08-Jan-2024
| Application Note
As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...