Jelly Belly expands Camo Beans line

Jelly Belly Candy Co. is expanding its Camo Beans Grab & Go line with the launch of Pink Camo Beans. For every bag of Camo Beans and Pink Camo Beans sold, Jelly Belly Charities will donate $0.25 to support US veterans and their families.

The new Pink Camo Beans collection is made up of cotton candy, coconut, licorice, cherry passion fruit smoothie, bubble gum and strawberry cheesecake. The original Camo Beans collection comprises chocolate pudding, green apple, licorice, juicy pear, orange sherbet, toasted marshmallow and watermelon. The 3.5-ounce bags will roll out to stores starting in March.

The Grab & Go line is one of many ways Jelly Belly innovates in an effort to target nontraditional retail channels, from home goods to discount clothing stores. Read FoodNavigator-USA’s recent interview with COO Bob Simpson​ on growth, innovation and the company’s recently launched Draft Beer flavor.