All news articles for March 03, 2014

'We're going into a world of one-on-one marketing… Welcome to the new world of retail,' says Frito-Lay's chief marketing officer

Dispatches from Snaxpo 2014: Frito-Lay marketing executive insight, part I

Frito-Lay: ‘These days of mass marketing are limited…’

By Kacey CULLINEY

Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing officer.

“There were originally two options put forward, the main proposal, which we saw behind Mrs. Obama at the launch, and one with a clear difference between ‘get more’ and ‘get less’ nutrients. That alternate option just keeps getting lost,

How much do consumers use (and understand) nutrition labels?

By Maggie Hennessy

On the heels of the US Food and Drug Administration’s proposed updates to the Nutrition Facts label—which received largely positive marks from the food and beverage industry—new research from the NPD Group is questioning how many US consumers even routinely...

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