Health and wellness products are outselling their conventional counterparts
The next stop was a bumper session on health and wellness in retail hosted by Supermarket News, which kicked off with highlights from its annual Health and Wellness Survey:
- Three of four food retailers said sales in health and wellness related categories increased last year, with nearly 41% seeing sales increases of 10% or more. A further 22% reported sales increases of 7-9% in these categories.
- The top trends were gluten-free/allergen-free and non-GMO, particularly products with a Non-GMO Project certified stamp.
