Almond Breeze been on the market for 15 years, and is still generating 40-50% sales growth year-on-year, says senior marketing manager Suzanne Hagener.
"It's just hit the mainstream. We've got some people switching from soy and obviously people that are avoiding dairy because they are allergic to milk or lactose intolerant, but a lot of the growth is coming from people living a healthy lifestyle.
"So they might have Almond Breeze in the refrigerator along with skim milk. It's lower in calories than dairy or soy and has no saturated fat or cholesterol. It's also a great flavor carrier, so works really well with everything from coconut and chocolate to honey and vanilla."
New launches on display at the Blue Diamond booth included Honey Mustard and Honey Cinnamon Nut Thins crackers and new Almond Breeze variants with a hint of honey, and a hint of honey vanilla (click HERE for more details).