Time to man up? Powerful Yogurt enters the bars category
By Elaine WATSON
- Last updated on
Another high-profile protein-packed launch was a new bar from Miami-based 'brogurt' brand Powerful Yogurt containing 20g protein (from whey and soy) and the ultra-stable probiotic Ganeden BC30.
The firm has also expanded its man-sized yogurt portfolio with the new Powerful Yogurt PLUS+ line of 8oz Greek yogurts with added whole grains in three flavors: Coconut + Quinoa, Tropical Fruit + Oats, and Lemon + Chia.
Powerful Yogurt products are now available at nearly 2,000 grocery stores nationwide through distributors including KeHe, UNFI, Cedar’s Foods, Gourmet Guru and C&S, said sales exec Ron DeCorte.
"Bars and [recently introduced] beverages give us an opportunity to move beyond the refrigerated aisle so we can target a wider range of channels including gyms.
"We started off in specialty stores but we're moving into mainstream stores as well, including 90 Walmart stores in the north east. We've also had an overwhelming amount of publicity, which has certainly helped."