Lay’s debuts new flavors of reduced fat kettle chips
PepsiCo’s Frito-Lay division added two reduced-fat flavors to its Lay's Kettle Cooked chips line: 40% less fat sea salt & vinegar and 40% less fat jalapeno cheddar. Compared to regular potato chips, which contain 10 grams of fat per 1-ounce serving, Lay's Kettle Cooked chips (which are cooked in blended vegetable oil) contain 6g fat.
In addition to the new varieties, Lay's Kettle Cooked reduced fat lineup also includes original, applewood smoked BBQ and sun-dried tomato & Parmesan flavors.
Healthy snacking remains on trend, as 45% of consumers say they’re replacing one or two daily meals with a snack, and 50% indicate that healthfulness is very important to them when selecting snacks, according to recent research from Technomic. For a growing number of consumers, simplified, recognizable ingredient lists are becoming as important to nutrition as healthy ingredients.