BRADFORD HARRIS, co-founder, CEO, Xumma Cola: ‘People are just fed up with how poorly formulated most traditional sodas are’
“I just don’t agree that the soda category overall is dying,” says Bradford Harris, co-founder and chief operating officer of San Francisco-based Xumma Cola, which contains half the sugar of a regular Coke.
“The average American still drinks more soda than coffee. There’s still huge demand for it—it’s a massive industry. People are just fed up with how poorly formulated most traditional sodas are.”
Click HERE to read our interview with Harris.
