Silk teams up with TCBY again for Coconutmilk Fro-Yo
On the heels of the popular Silk Vanilla Almondmilk Fro-Yo, TCBY is maintaining its partnership with plant-based food and beverage manufacturer Silk with the rollout of its dairy-free frozen yogurt made with Silk Coconutmilk. The Fro-Yo will be available in TCBY locations nationwide.
"This is a delicious new way to enjoy our expanding portfolio of dairy-free fro-yo flavors," said Kelly Miano, director of marketing at Famous Brands International. "The new Silk Coconutmilk Fro-Yo is not only a tasty experience for those on some restricted diets, but also an exotic treat for everyone."
In TCBY's consumer testing, the Silk Coconut Fro-Yo pairing, with its nutty-sweet flavor profile and creamy texture, ranked considerably high; and the swirl option with Silk Chocolate Almondmilk Fro-Yo - released in 2013 - was "through the roof," according to the company. Swirl options will be available at select participating stores.
According to TCBY, the new flavors are all part of the brand's dedication to evolving with their consumers' expectations and needs. "Consumers are becoming more savvy about their own dietary needs, more interested in ingredient knowledge and more discerning on taste. We want to consistently exceed their expectations," added Miano.
