Cascade Ice expands sparkling waters line
Cascade Ice recently launched two new zero-calorie sparkling water flavors – Coconut Pineapple and Coconut Mango. The zero-calorie waters are also free of sugar, sodium and gluten.
The new varieties expand on the existing line, which also comprises Orange Mango, Lemonade and Pomegranate Berry. The brand also offers an organic line of sparkling waters and a line of sparkling cocktail mixers.
According to the latest data from Nielsen, consumers continue to abandon carbonated soft drinks (to the tune of a 4.8% drop in sales in the four weeks leading to April 12, 2014) as they seek out other options, such as energy drinks (+8.9%) and sparkling water (+24.5%).