KonaRed appoints Michael Halsey as vice president and COO
Next we head to Hawaii, where coffee fruit beverage maker KonaRed has appointed Mike Halsey as its new vice president and chief operating officer.
Halsey, who has held leadership positions with BestBuy and Target stores, said: “KonaRed is now at one of those unique growth points and I'm looking forward to working with [CEO] Shaun [Roberts] and his amazing team. KonaRed has an incredible story with rapidly growing brand loyalty.”
KonaRed recently joined forces with Splash Beverage Group to sell and distribute KonaRed products in stores across the US from Whole Foods to Walmart. It has also struck a licensing deal with nutraceuticals powerhouse VDF Futureceuticals, which is building the IP and science behind coffee fruit bioactives.
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