Ice cream bananas with edible peel deliver Wonka whimsy
Nestle US rolled out Peel-a-Pop frozen desserts, the manufacturer’s second ice cream under the Wonka brand. Timed with the 50th anniversary of Roald Dahl’s book Charlie and the Chocolate Factory, the desserts were created to look and peel just like a banana. They come in two flavors—Vanilla Banana and Vanilla Grape—and the peels are edible.
The frozen treats are available nationwide at Walmart, Target, Safeway and Kroger at a suggested retail price of $4.29 per eight-pop carton.
To celebrate the launch, hosted a Winter Wonka-land pop-up. The three-day event featured complimentary Peel-a-Pop frozen treats in a frozen funderland complete with Oompa Loompas.
