G.H. Cretors has rolled out a 100% organic, non-GMO line of popcorn comprising Extra Virgin Olive Oil Popped Corn (which iswet popped in extra virgin olive oil) and Simply Salted Popped Corn.
“Turns out popping corn in olive oil isn’t easy, due to the oil’s sensitivity to temperature, but we’re very happy to say that we've perfected the process and are extremely pleased with the results,” said president Claire Cretors.
“Non-GMO Project Verified” has become the fastest-growing label in the natural products industry (Global ID, the project’s technical administrator, has increased staff 50% over the past month to keep up with demand). But does it mean consumers have forgotten the meaning of organic? (See related story.)