PÜR Gum adds two flavors
Aspartame-free gum maker Action Candy Co. is expanding its popular PÜR line of xylitol-sweetened gum with two new flavors: coolmint and cinnamon. The new varieties join existing flavors—spearmint, peppermint, wintergreen and pomegranate mint—which are manufactured in Switzerland with no artificial colors or flavors.
PÜR, which launched in Toronto in 2010, is now stocked in about 10,000 stores in 12 countries, with retail sales approaching $10mn as of August 2013. (Read more about PÜR’s meteoric rise.)