US poultry consumption up 17%
Respondents were asked about the meals and snacks they had consumed in the previous two weeks. Those aged between 18- to 24-years-old were most likely to eat chicken, with 7.7 meals or snacks containing the protein.
Tom Super, vice-president of communications at the National Chicken Council, said: "With the tight supplies in the cattle and hog herds, and accompanying record beef and pork prices, it’s not surprising to see a double-digit increase in chicken consumption this year.
"What is surprising to me, is that health and nutrition and taste both topped cost as the reason consumers are turning more to the original white meat."
Thirty-four per cent chose chicken for health/nutritional reasons, 32% for taste and 17% on price.
Twenty-four per cent also said they believed they would eat more chicken over the next 12 months.
The online survey compiled the responses from 1,019 adults.