Organic dairy Stonyfield thinks its new line of sweet fresh cheese will appeal to consumers who never really got into Greek yogurt. Modeled on fromage blanc—a sweet fresh cheese popular in France but eaten just like yogurt—Petite Creme is made with cheese cultures added to organic milk instead of yogurt cultures, which gives it its mild, fresh flavor. (Read more about Petite Crème.)
The USDA certified organic line is low in fat and contains 10g of protein per 5.3-ounce serving. The seven available flavors are: Vive la Vanilla!, La Vie en Strawberry, Belle Blueberry, Mon Cherry Amour, Ooh Lala Peach, Stawberry-Banana Menage, and Plain & Simple.
Stonyfield will feature an online campaign encouraging fans to #CheatOnGreek with web videos, Instagram product giveaways, and a Pinterest contest with a grand prize of a trip for two to New Orleans.