Gourmesso coffee capsules 30% cheaper than other Nespresso-compatible pods
Gourmesso, a provider of compatible coffee capsules for Nespresso Machines, just entered the US market, aiming to shake up the category with its competitively priced espresso capsules. Starting at $0.45 per capsule (compared to $0.65 for competitors’ Nespresso compatible capsules), Gourmesso provides 30% savings.
The product range currently comprises of 9 different espressos, 2 lungo varieties, a decaffeinated espresso and 4 flavored espresso blends made from Arabica and Robusta beans. The capsules are also compatible with OriginalLine Nespresso machines and won’t damage the machine, according to the firm.
Led by private label players, the US single serve coffee industry has been steadily gaining in popularity, with sales growing 80% between 2011 and 2012, from $1bn to $1.8bn, according to Packaged Facts.
