PureCircle: Jordi Ferre moves into new COO role; Jason Hecker heads up commercial ladder
Next we head to leading stevia supplier PureCircle, which has promoted Jordi Ferre to the newly established position of chief operating officer, and promoted its global marketing & innovation VP Jason Hecker (pictured above) to Ferre’s role as president of PureCircle’s commercial division in Oak Brook, Illinois.
Ferre - who reports to CEO Magomet Malsagov and is based at PureCircle’s global HQ in Kuala Lumpur, Malaysia - is now responsible for managing and optimizing PureCircle’s global operations, covering everything from leaf sourcing to manufacturing.
Said Malsagov: “It has always been our vision for stevia to become a mainstream sweetener for food and beverage products around the world. To achieve this vision, we need a consistent and ample leaf supply, the infrastructure to produce and deliver natural sweeteners and flavors, and excellent customer service.
