PureCircle: Jordi Ferre moves into new COO role; Jason Hecker heads up commercial ladder
By Elaine Watson
- Last updated on
Next we head to leading stevia supplier PureCircle, which has promoted Jordi Ferre to the newly established position of chief operating officer, and promoted its global marketing & innovation VP Jason Hecker (pictured above) to Ferre’s role as president of PureCircle’s commercial division in Oak Brook, Illinois.
Ferre - who reports to CEO Magomet Malsagov and is based at PureCircle’s global HQ in Kuala Lumpur, Malaysia - is now responsible for managing and optimizing PureCircle’s global operations, covering everything from leaf sourcing to manufacturing.
Said Malsagov: “It has always been our vision for stevia to become a mainstream sweetener for food and beverage products around the world. To achieve this vision, we need a consistent and ample leaf supply, the infrastructure to produce and deliver natural sweeteners and flavors, and excellent customer service.