UPDATED: WhiteWave Foods has struck a deal to buy SO Delicious Dairy Free for $195m in cash in a bid to expand its presence in the fast-growing plant-based foods category.
Bai Brands founder Ben Weiss says he believes carbonated soft drinks are ‘dying on the vine and need true variety’ as his firm aims to disrupt the category with sparkling line Bai Bubbles.
Are consumers weary of 'all-natural' claims? And if so, what other cues do they look for on pack to see if a brand fits in with their values? We quizzed the bosses of some innovative food brands, ingredients suppliers and branding experts to...