GEORGE PONTIAKOS, CEO, BI NUTRACEUTICALS: Social media is driving the clean label push
Finally we spoke to George Pontiakos, CEO of leading healthy ingredients supplier and botanicals expert BI Nutraceuticals.
Who is driving the clean label agenda?
Social media is driving the clean label push....it is a magnificent influencers of opinions and attitudes.
Do shoppers understand the difference between organic and natural?
Consumers, particularly in the mass/internet marketplace struggle with understanding natural vs. organic and most definitely do not understand the requirements for sterilization or organic product.
Click HERE to register to FoodNavigator-USA's free 60-minute LIVE online debate on natural & clean label trends on September 30.
Click HERE to read our legal vox pop on 'all-natural' claims.