Next, we headed to the expo floor, where protein was a hot trend. New products tapping into this trend included V8 protein bars and shakes from Campbell Soup Co (booth #1415), which are rolling out this fall.
Its new V8 protein bars contain 10g protein (from soy protein isolate and peanuts), plus dehydrated carrots and sweet potato juice concentrate. Each 49g bar has 5g fiber and 210 calories.
The V8 protein shakes contain 12g protein (from milk protein concentrate, soy protein isolate, pea protein isolate, and brown rice protein concentrate), plus veg juices. Each 10floz bottle contains 3g fiber and 190 calories.