Bored with chickpea hummus? Other beans are just as exciting, says Eat Well Embrace Life
By Elaine Watson
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Continuing with the snacking theme, one booth that was hugely busy throughout the show was that of Eat Well Embrace Life, which was set up by Gil Oren, Bob Ferraro and John Kincaid ("three men with a passion for hummus"), and has been notching up phenomenal growth since its 2011 launch (it is already the #5 player in the country).
So what's the secret to their success?
Innovation, said Oren, who reckons they can "at least double or triple sales in the next 2-3 years", and says the $600m+ US hummus category could easily break to $1bn category in a few years.