Why compliance improves when nutrition gets personal
But assuming we just focus on some more established nutrient-gene associations, what’s the evidence that giving people more personalized dietary advice improves compliance?
It’s a new field of research, said Dr El-Sohemy, but some initial data suggests that people told that eating less sodium or cutting down on caffeine might be more important for them given their genetic make-up are much more likely to pass the salt-shaker and drink fewer cups of coffee.
Put it this way. When things get personal, we tend to sit up and take notice, he said. (What’s more likely to get you to change your lifestyle? Michelle Obama urging you to get moving, or getting the results of a blood test that says you have sky-high cholesterol, blood pressure or blood glucose?)