Broccoli: 43% less pretentious than kale
Another high-profile speaker at reThinkFood was New York Times investigative reporter Michael Moss (author of best-seller Salt Sugar Fat: How the Food Giants Hooked Us), who explained how he had persuaded top advertising execs to deploy the skills they typically used to sell soda and chips to make consumers lust after fresh produce - pro bono.
The results were pretty impressive.
The only problem, noted Moss, is that people selling carrots and broccoli don't have the budget to employ Don Draper. But just imagine what could be achieved if they did?
