ARNAUD PETITVALLET and MAX RIVEST, co-founders, Wize Monkey: Could coffee leaves be the next big thing in tea?
Thanks to the likes of KonaRed and Bai Brands, we already know that the coffee bean is not the only thing the coffee plant has going for it. But could the coffee leaf turn out to be an even bigger untapped opportunity?
One company taking a gamble on this is Vancouver based start-up Wize Monkey, which is preparing to launch its first organic coffee leaf teas next spring.
The first product will be loose coffee leaf tea, followed by tea bags and ready-to drink beverages, which founders Max Rivest (right) and Arnaud Petitvallet (left) hope will offer consumers something novel and refreshing, and create a more sustainable livelihood for coffee growers in Nicaragua and other growing regions.
Says Rivest: “Anything new is a risk, but when people taste the product, whether it’s a potential investor or a consumer at sampling events we’ve done, they are just blown away.”
Click HERE to read our recent interview with Wize Monkey.